I was reading some articles for today's accounting assignment, and I am really enjoying it. Today's articles are very interesting, especially from a technological standpoint. One is about how wireless networks benefit a company, another is about supercomputers helping predict sales. The end of that second article greatly amused me.
Marketers at one retailer use the technology to find relationships between products purchased by a customer in a single shopping trip. "They found that if someone in a Midwestern city buys disposable diapers at 5 p.m., the most common thing he'll buy next is a six-pack of beer," says Thomas Blishok, an NCR vice president. So to boost snack sales, the store put a kiosk of chips near the diaper aisle. "Sales of snacks in that time period went up 17%."
So, I found this today. I'd forgotten about it. I just took the second exam (93!!!!) and so find this extra funny. Enjoy.
1 comment:
What was the link for the article about wireless networks?
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